Problem

This is the case of an A & B company, dedicated to the sale of paint under the creation of its own paints, and distribution of paint products, which began operations in 1993 with products that involve the sale of paint products. In 2005 he enters the import activity, in 2007 he starts with the creation and sale of paintings. Its offices and creation and sales areas are located in different parts of the city of Puebla.This company counts, with several clients distributed in different points of Puebla with a determined demand each one.This company has a group of delivery vehicles. These vehicles have already determined a zone to carry out the delivery of their customers' orders.

The company does not apply a method for planning its vehicle routes for the distribution of the products to its customers, so it does not have a technical basis that allows it to visualize where to start to deliver and where it ends, often leaving customers out that in a certain way they are important or that they have a greater demand, causing an irregular level of service and, eventually, economic and resource losses.